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Spring 2010

“Clothes make the man. Naked people have little or no influence on society.”
-Mark Twain

Ambient lighting, hip subtle music and a prompt hello greeted me at the door. OK, they had me at hello. In an instant there was a wash of ease from the warm reception and acknowledgement of my arrival.  It is amazing how little it takes to say hello and how far it can go. The walls come down and together the client and store relationship begins.

Dale Olsen, owner of Outlooks for Men in Victoria B.C., has been a primary source for men’s fashion and style culture for 21 years. This relaxed, casual environment is service driven, pushing fashion not sales. No commission vipers here! Customers are asked direct quick questions that in turn inform the sales rep of your likes and dislikes and get you motivated to try styles on. Dale’s well-informed designer savvy staff will solve all your dressing dilemmas armed with an onsite master tailor as reinforcement.

In the beer world, there tends to be two camps: traditionalists and adventurists. The former believe beer should be made from four simple ingredients-water, malted barley, hops and yeast-and nothing more. The more adventurous types understand those four basic ingredients can be a vessel for experimentation, moving beer culture forward.